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Design Goal
Encourage engagement with in-person events like game launches through a creative and interactive installation.
Case Study
GameStop
GameStop is traditionally an in-person retailer selling new and used games, although they do have an online presence. However; more and more, people are ordering digital copies of games - usually from the manufacturers.
How can GameStop get customers in stores?
GameStop usually offers a preorder bonus for new games. For example, those who preordered Legend of Zelda: Tears of the Kingdom from GameStop recieved an exclusive wooden plaque.
This method is used by most major retailers, so the consumer is left simply to choose their favorite bonus.
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GameStop needs a way to set themselves apart.
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​Could GameStop increase their business by offering an in-person experience surrounding their preorder and launch exclusives?
In-person events help to bring communities together. GameStop can use events to drive in-store sales, as well as building up a community around their brand
What draws in customers?
Blind boxes create a sense of mystery and excitement. The excitement of opening the package and the chance of getting a rare figure keeps customers coming back. Some independent artists even use gachapon machines to draw sales at vendor markets.
Key Elements
- Exclusivity
- Chance
- Physical
Engagement
Cultural Influence
The Cool Japan project is an initiative designed to increase Japan's cultural influence through exports, especially
media. Video game brands like Nintendo and Sega represent major exports, and
are industry leaders worldwide.
Thanks to this initiative, lots of Japanese exports are quite popular. Can GameStop
tie launch events for their Japanese games to another cultural export like a gachapon machine or a UFO catcher?
What is a UFO Catcher?
- High Quality Prizes
- Branded Prizes
- Limited Prizes
- Skill Based Gameplay
Popular in Japan, these games are similar to a typical claw machine, with a few key differences:
Branding
Goal: Create and execute a personal project using corrugate
Traditional VS Corrugate
Durable
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High Cost
Difficult to transport
Low Cost
Easy to transport
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Fragile
A corrugate claw machine is inexpensive, lightweight, and can be disassembled for storage and transport.
Ideation
First Prototype
One piece of
board folded
like a box
Thin board is too weak to support claw movement rig
Large gaps make the body almost impossible to fold
Refined Prototype
Separate base with triangular columns
Triangular columns are secured with tabs to ensure stability
Columns are strong enough to support movement rig
Columns allow body to be disassembled into much smaller sections
Main Body Pieces (C-Flute)
PLACEHOLDER
Proof of Concept
Claw Mechanism
Dress-Up Kit Ideation
Branded Dress-Up Kit Concepts
Dress-Up Kits can be used to decorate the same machine for different events, increasing reusability
White Mockup
Dress-Up Kit Pieces (E-Flute)
Movement Rig
Pulleys move the claw forward and backward
Pulleys move the claw from left to right
Dress-Up Kit Illustrations
Final Design
Other Projects
