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Fashion brand ACDC Rag exemplifies the best parts of Harajuku fashion in the heart of Tokyo through their mission statement and inclusive sizing.
ACDC Rag
NO BORDERS
Design Goal
Help ACDC Rag expand their business and influence with unique collectibles inspired by their clothing lines.

Brand Style
POP
Dark
Pastel
ACDC Rag organizes their alternative fashion options into three distinctive styles.
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Pop uses bright colors and bold shapes for a bright and fun look.
Dark makes use of black with splashes of color and gothic touches for a moody look.
Pastel uses light colors and cute patterns for a whimsical look.
Gachapon Machines
Named for the Japanese onomatopoeia of the sound they make, these machines are more commonly known as capsule toy machines in English. Gachapon machines distribute a random prize when money is inserted and the wheel is turned.
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Gachapon is exceptionally popular in Tokyo. There are entire stores filled with nothing but different machines. In addition, many tourist attractions boast unique gachapon offerings.







Ideation


Final Concepts

POP
Dark
Pastel
Blender Models







Making
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