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LITTLEST PET SHOP REDESIGN

Design Goal

Redesign Littlest Pet Shop toys to help the brand stay relevant as technology and the way kids play shift.

Current Product Offering

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Target User

Girls age 4+

- YouTube

- Video Games

- Technology

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Competitive Landscape:

Collectible Toys for girls 4+

L.O.L. Surprise

- Fashion Dolls

- Blind packaging

- Unboxing experience

- Accessories

Hatchimals

- Animals

- Blind packaging

- Unboxing

- Plush

- Tech

Shopkins

- Food items

- Small scale

- Low price point

Roblox

- Video game

- Digital rewards

- Physical toys

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Inspiration

Ideation Sketching

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CAD Model

Leg Articulation

Pet ID

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Pet ID technology communicates pet species with accessories and playsets

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Interactive toy recognizes Pet ID of species

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Other Projects

© 2022 Casey Johnston

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